Gen Z’s new food obsession is an old classic: cottage cheese. The low-fat, low-calorie snack is having a TikTok moment — and it’s about to fly off grocery store shelves, despite rising milk prices.
According to new research from The Knowledge Bank, cheese has seen its highest level of sales in 40 years. Shutterstock / The Image Party
Cottage cheese isn’t a typical favorite due to its lumpy texture and taste, but supermarkets have reported an uptick in sales – and one influencer even dubbed it “the new avocado”.
Instead of making avocado bread, @cookingwithnoa used cottage cheese on her sourdough toast with chili oil and scrambled eggs.
@cookingwithnoa
I’m obsessed with option 1 😍 Option 1. •Sourdough •cottage cheese •1/2 -1 teaspoon of crispy/or regular chili oil •a dash of honey •a pinch of salt Option 2. •Sourdough •cottage cheese •scrambled eggs • salt and pepper, Ftocosa with chillies Method: Fry your sourdough in a pan with a little butter or olive oil until golden. Spread over cottage cheese Top with your choice of toppings! I think chili oil is my favorite 😍 for the tastiest scrambled eggs, I follow this method: Crack 2 eggs into a small bowl and mix them together until very well combined. Place a medium-sized pan over medium heat and add 1-2 tablespoons of butter. Swirl the butter around until completely melted, then reduce the heat to medium-low. Add the eggs. Use a spatula to stir the eggs around the pan. It may take a few minutes before the eggs start curdling. Use the spatula to push and fold the eggs onto themselves, being sure to push the runny parts of the egg into contact with the pan. Stir frequently. Once the eggs are mostly set but still moist, remove the pan from the heat. Then keep mixing them until they are to your liking. Serve immediately. #villaçe #eggsontoast #healthylunch
♬ original sound – Nuray🤍
The user explained in the comments that it is lower in calories and higher in protein than avocados.
Another influencer @oliviajarviss made a “viral” cottage cheese pizza, where cheese serves as the base.
According to the user, the entire pizza is 353 calories, 23 grams of carbohydrates and 58 grams of protein.
@oliviajarviss
BILIZA VIRAL PIZZA I’m so shocked at how good this is! How good 😂 light and fluffy, packed with protein and simple ingredients! Whole pizza is 353 calories, 23g carbs, 58g protein!! 🍕❤️ Ingredients – 1 cup/230 g of cottage cheese – 140 g of egg whites – 1/3 cup/30 g of cheese – 2 tablespoons of tomato puree – Rasher turkey cut into circles – Spices: Basil, mixed herbs, onion, garlic , salt and pepper Bake at 180 degrees for 35 minutes, take out and add the toppings, then leave for another 5-10 minutes until the cheese is melted Leave to cool for a few minutes before cutting, serve and enjoy! Cals – 353 Protein – 58g Fat – 2g Carbs – 23g #vilacheese #highproteinpizza #highproteinrecipes #highprotein meal
♬ original sound – Olivia Jarvis
A nutritionist on TikTok @emthenutritionist went viral for her hot honey curd toast with 1.9 million views.
Her recipe involves mashing avocado with onion, basil and parsley, then seasoning with salt and pepper, putting the mashed avocado on toast and adding cottage cheese on top.
People in the comments loved the recipe.
“Got it today can confirm it’s 10/10 buffet,” said one.
“I made it last night, it was absolutely delicious, thank you!” said another.
Curd is not a typical favorite because of its lumpy texture and taste. Shutterstock / gpointstudio
According to new research from The Knowledge Bank, cheese has seen its highest level of sales in 40 years, with cottage cheese in particular growing in popularity with young, health-conscious consumers who are sharing their finds. of food with followers on social media.
“The importance of viral trends cannot be denied, and seeing some varieties explode in popularity thanks to TikTok and Instagram is great as it can breathe new life into long-established products that have been able to capture an audience of re,” Anne-Laure. Farrar, UK market knowledge manager at The Knowledge Bank, said in a statement.
